Hi guys.

Just a very short post today to let you know about something very exciting.

Lee McIntyre has just this minute released the recordings of his live two day Inside Out / Upside Down Workshop on DVD.

Lee originally was going to charge $1,997 for access to the DVD recordings - but has changed his mind and decided to ship you the DVD with the entire event recordings for just the nominal postage charge.

There’s only a limited number of copies available though, so hit the link below to secure your free copy.

Click Here To Get Your DVD

Lee McIntyre's Inside Out / Upside Down Workshop DVD

Today I want to provide some incredible content for you. I should really be studying for my end of year exams, preparing a presentation, and writing an essay, BUT… that can wait!

I’m going to outline a PROVEN plan that you can implement to create your own information product business.

I’m not talking a small scale business either. Sure, it will start small, but then I’ll reveal how to grow your income with limited effort.

If you read my email yesterday then you will of heard me mention The Internet Automation Plan (IAP) from Lee McIntyre.

This is a DVD boxset of a series of live webinars and question and answer sessions that reveal how Lee has built an AUTOMATED six figure per MONTH information product business.

In total it’s over 10 hours of training and is the most content packed 10 hours of training I’ve ever had the pleasure of learning from.

I strongly recommend you at least take a look at The Internet Automation Plan HERE.

Now, let’s get down to the great content. I’ll be revealing the essential elements to make this information product business a massive success.

Essential Element #1
Entry Points To Your Business

The first thing we need to do is get prospects into our sales funnel. Once we have them as subscribers, we can build a relationship and get them to like, know and trust you - then we can get them to buy products from you that increase in price.

Create a product that delivers incredible value and share some of your best products.

Essential Element #2
A Continuity Program

I’ve claimed this as an essential element. It probably isn’t essential, but definitely will ramp up your profits massively.

If you can offer a recurring payment membership then do it. It’s a great way to create a guaranteed monthly income.

It also doesn’t require a lot of time to maintain - perhaps one day per month to create the content. You’ll find that some members will remain subscribed for a very, very long time.

I promoted one membership offer a long time ago. It only costs $19 per month. I referred about 20 people and I still have about four people subscribed. They’ve been billed for 37 months.

Lee reveals the secrets of how he is able to have over 1,400 members in his $97 per month continuity program  in The Internet Automation Plan. This webinar alone is worth 10 times the price of the whole course.

Essential Element #3
High Value Offers

Selling products for three figure sums gives you a massive profit per sale. This is where you make a lot of your money.

Create a few high value offers selling for $200+ that you can offer to your subscribers in your follow up sequence.

Essential Element #4
An Effective Follow Up Sequence

Your follow up sequence is where you link all these offers together. Your prospect opts in for your lead generation product and are added to a follow up sequence designed to sell your continuity offer and your high value offers.

You need your sequence to deliver fantastic content, display some of your personality AND then to sell your products.

You’ll need that relationship of trust and liking if your prospects are going to part with their hard earned cash and purchase your products.

Essential Element #5
A Motivated Sales Army

This is how you drive 95% of your traffic. No matter if you’re the best traffic generator in the world; a motivated sales army (in the form of affiliates) will outperform your efforts massively. (And free up a lot of your time!)

If you have the above essential elements in place, then recruiting and motivating affiliates is incredibly easy.

Offer affiliates 50% or more for all of your products in your sales funnel. Get them to drive traffic to your lead generation product and then you do the job of selling as many of your offers as possible.

If you can offer your affiliates a greater visitor value ($ per visitor they send) then affiliates will be begging to promote your products and will be massively motivated to spend the time and effort to drive leads to your business.

Lee dedicates a long time discussing how to recruit affiliates to promote your business and shares his best secrets and real life examples from his business in The Internet Automation Plan

Those elements are the essential ingredients. I’ve only of course outlined each element and there are other optional elements that will massively grow your profits.

In The Internet Automation Plan nothing is left out. It reveals “how to build an automatic engine that allows you to live the dream internet lifestyle while other people do the work for you”.

If you’re interested in building an info product business, then I strongly urge you to watch this video HERE.

I hope you’ve liked the free content I’ve shared with you today. I’ve got massive plans to share more free content with you over the next few weeks.

I’ve already written a report about an “almost” secret tactic I use to get a massive number of PROVEN buyers into my sales funnel WITHOUT having to sell them anything. I’ll be sending that to you for free in the next few days, just to say thanks for being a subscriber.

For the time being, take a look at the Internet Automation Plan and consider getting yourself a copy.

Click here to take a look.

Until next time,
James Penn

Hey guys

I’ve got a fantastic article for you today that you should DEFINITELY read, but first…

You may have noticed the launch of my brand new membership site Exponential List Building so it’s been an exciting time in my business.

A lot of people have jumped on board already and the feedback I’ve received so far has been fantastic. If you want to see what all the fuss is about then take a look HERE.

Anyway, back to today’s post…

If you’re interested in making 10k a month, or if you just want to earn an extra $500 or more per month, then this is for you. I’ve got a fantastic article for you today.

How To Create A 10k Per Month Business From Scratch

Oh, and I’ve also got a fantastic freebie for you that you really should grab.

Let’s go…

How To Create A 10k Per Month Business From Scratch

If you haven’t made any money online yet, then 10k per month may seem a long way off… but it may well be a lot closer than you think. If you want to hit the dizzy heights of five figures per month then you need to stop thinking of selling $27 eBooks, or creating Adsense sites, or article marketing.

If you want to create a consistent 10k per month online business, then the easiest way to do it is to create a membership site in a large market of potential customers. It must be a market where you can continue to provide information month, after month, after month. Things like dating, internet marketing, health, fitness, gardening etc. There are a lot of markets where you could position your own membership site. You don’t need to do any boring keyword research, or to assess competition, you just need to find a market where customers are already spending money.

Now, let’s work out how many members you’d have to accumulate to reach the $10,000 per month target. Of course, you may not want to earn 10k; maybe 5k will do for you; maybe you want more than 10k. It doesn’t matter with this business because you can continue to scale up your business by recruiting more members.

Anyway to earn 10k per month, you would need:

1,000 members at $10 per month
500 members at $20 per month
330 members at $30 per month
250 members at $40 per month
200 members at $50 per month
100 members at $100 per month

Choose your price point and work out a way to create value at that price. At $10 per month, simply providing one short report per month would probably be sufficient. At this price point there is limited pressure and you wouldn’t have to work your ass off every month to create the monthly content. You would however have to deal with more members which may take up a lot of your time.

At $100 per month, you’d need to provide cutting edge top of the range information in quantity and in a variety of different formats, such as audio, video, text and print. You’d need very good selling skills in able to get customers to part with $100 per month and there would be a lot of pressure on you each month to create the content. On the other hand you could give a more personal touch to each member which may enhance the value and retain members for longer.

It’s up to you which price point you go for. The most important thing is that you provide value for your members; otherwise they’ll leave in a shot.

So, hopefully by now you’ve chosen your market and your price point – now you need to work out what content you want to create each month, and create your first months content. The type and amount of content you create will be dictated by the price you decide to charge.

Like I’ve already said, at a price point of $10 per month you could create just one short 10-12 page report per month and still provide value. At $50 you’d need to create maybe one to two short reports, some premium articles, a 15 minute audio and a short video.

For Exponential List Building I’m providing at least one short report per month, at least one video, at least one audio and a few powerful articles each month – as well as making my email address available for one to one mentoring each month.

The next step is to create your first month of content. Make it some of the best content you ever produce. Show your new members exactly what value they’ll be getting from their subscription.

Next, plan out the next two months content. Do this so that you have a solid idea of what content you will be producing over the next few months so that you can tease your members with phrases like: “we’ll be discussing this in much further detail next month”. This will help with retention.

Next on the agenda is creating your salespage. The salespage would be much like if you were selling a $50 product. Take a look at my Exponential List Building salespage for an example of one that works very well.

The final step in setting up your membership is to get a script to manage both members and affiliates. I use Rapid Action Profits Member Plus because it enables me to run a fully functional protected members area and also to pay affiliates and JV partners automatically.

Once that’s installed and the membership is up and running and ready to take sales then it’s time to start finding affiliates and JV partners – because that’s how you’re gonna get to 100, 200, 500, or 1,000 plus members.

I recommend setting commissions at 50% for regular affiliates and setting up special accounts at 60-70% for partners who could bring you 20+ sales.

Finding affiliates and JV partners is the most important part of the process. It’s where the money is made. That’s why I’ve secured you free access to a fantastic video detailing exactly how to go about finding and securing JVs with top marketers in your niche.

Click Here To Watch This Free Video

Let me quickly share some words of wisdom from my friend Brian McElroy. He does over 100k per month with his membership sites, so he KNOWS what he’s talking about. If you want to discover how Brian does it, then take a look HERE.

Here’s what Brian has to say about membership sites:

“Here’s what you should do if you want to funnel a ton of people into a membership site (in any market):

1) Give away AMAZING FREE STUFF via a squeeze page. No strings attached. (Follow up with non-buyers.)

2) Have AN OVERWHELMINGLY VALUABLE risk-free trial (ding people for $1 and have them auto-bill after 14 or 30 days).

3) OVERDELIVER so people want to remain signed up.”

I hope you’ve enjoyed this article. It’s a practical, easy to implement strategy to start making five figures per month on virtual auto-pilot. Let me know what you think of it by leaving a comment below.

Plus, don’t forget to check out my brand new membership Exponential List Building to see if it provides value for you.

Talk soon,
James Penn