The last few weeks I’ve been experimenting with a new traffic source. It’s not actually new, but it’s something I haven’t used much before.

It added an extra 893 subscribers to my list and produced a significant amount of revenue. Plus, now that I have these subscribers they will continue to produce more revenue for many months to come.

The method I used was: paid solo ads.

A solo ad is a full length email that is delivered to another person’s opt-in email list. It essentially enables you to “borrow” a fellow marketer’s mailing list for one email. The job of your solo ad is to get as many people to your offer as possible, and to get as many of them as possible to take your offer.

I’ve been using this marketing tactic fairly aggressively in the last few weeks. It’s given some great rewards, but also some massive failures.

In this blog post I’ll reveal how I did it, what I did right and what I did wrong – massively wrong!

Firstly, I found prospective partners through The Warrior Forum. The WF plays a massive part in my marketing. It’s where I learn the majority of the techniques I use in my business, it’s where I find joint venture partners who have generated tens of thousands of dollars for me and them selling my products and it’s where I found my solo ad partners.

I simply started a thread asking if anyone would sell me a solo email to their subscribers. I asked for only a few details:

1. Their list size.

2. Their typical response rates (number of click thrus) for an email.

3. The price they would charge for a solo email.

A lot of people sent me emails and I had a number of partners I could choose from.

Partner 1 had an email list of 50,000 and was charging $600.

Partner 2 had an email list of 17,000 and was charging $130.

Partner 3 had an email list of 17,000 and was charging $197.

Partner 4 had an email list of 16,000 and was charging $120.

Partner 5 had an email list of 11,000 and was charging $47.

Partner 6 had an email list of 5,000 and was charging $100 but was guaranteeing 250 clicks.

Partner 7 had a Facebook group with 1,100 members. Because I wasn’t sure how this would perform we agreed a fee of $0.50 per confirmed opt-in plus a $5 upfront fee.

I’ll reveal how each of these performed in a minute, but first I’ll let you know the mistakes I made.

Mistake #1
Not Tracking Properly

For the first solo ads that were delivered I didn’t track the number of clicks each marketer sent me. This meant I couldn’t measure the performance and work out whether a solo ad with this marketer was a good investment.

I learned my lesson eventually and set up a new page for each marketer I used with a new web form so that I could track the conversion rate and number of subscribers from each marketer.

Mistake #2
Not Trusting My Instinct

I had my doubts about the integrity of Partner 6. I should have trusted my gut as I’ll reveal in a minute.

Mistake #3
Get Proof

Partner 3 promised 600-1000 clicks from his email. I got 93. I should have asked each marketer for screenshot proof of their list size and their typical click through rate.

Those are the three main mistakes I made and it cost me a fair bit of money, but despite some of these emails performing so poorly, I assume I’ll profit from this venture (if I had tracked I’d know if it was profitable or not) – and I’ve learned a hell of a lot.

The Results

Like I’ve already said, a lot of the emails underperformed, but some did fantastically – here are my results. Some are only estimates due to lack of tracking!

Partner 1 – 300-350 new subscribers. That’s about $2 per subscriber, but I’m fairly confident that I’ve made my investment back already and any revenue these subscribers produce now will be pure profit.

Partner 2 – This resulted in at least 180-200 subscribers which is less than $1 per subscriber. It’s fair to say I’ll definitely be using this marketer again.

Partner 3 – Like I’ve already mentioned I only got 93 clicks from this email and 48 subscribers. I expect to make a loss here. This is one of the emails I tracked.

Partner 4 – This mailing produced about 120 subscribers which is just about $1 per subscriber. A definite profit has been made here.

Partner 5 – At only $47, this was perhaps the most profitable mailing resulting in 150 subscribers and a subscriber cost of $0.30.

Partner 6 – The mailing was due to be delivered on the 4^th February. When it wasn’t delivered by the 5^th I contacted her. I haven’t had any response and have therefore filed a Paypal dispute. I should have trusted my gut instinct on this woman.

Partner 7 – This was the most interesting of all the mailings. I knew I couldn’t lose out on much money because I was paying $0.50 per subscriber so it was performance related. This was a mailing to a Facebook group and produced 15 new subscribers. It may not sound like much but it’s educated me on the potential of mailings to Facebook groups.

In total I received about 893 subscribers based on my estimations for a cost of $1,114. < I worked that out in my head so I might be wrong.

I’ll definitely be doing this again but much more effectively next time.

It’s definitely a strategy I recommend, but first make sure you have a plan to monetize your subscribers. I know that each subscriber is worth a certain figure to me and can therefore pay accordingly.

Work out your numbers before you dive into this method of list building.

One more paid method of list building I strongly recommend is to pay other people to build your list for you. It’s not as risky and you can pay someone about $3 per hour to work nonstop on building your list for you.

They write and submit articles for you, they post in forums for you, and they leave blog comments for you. They do all the hard, boring and monotonous tasks that bring you steady traffic, subscribers and sales.

Think about this…

If you could pay someone $3 per hour and they made you $10 per hour – how many people would you employ?

A few months ago I purchased a DVD from Lee McIntyre called Automatic Traffic Blast. The DVD reveals 12 different processes that you can give to someone else to do for you to start driving massive amounts of traffic for you.

The DVD reveals where you can go to find these workers for cheap, and Lee even gives you proven adverts to place on outsourcing websites to recruit these workers.

Not only that, but Lee provides you with instructions that you can simply hand to your workers detailing EXACTLY what they have to do to start driving traffic for you.

You could employ one worker for 10 hours per week to drive a steady and consistent flow of new subscribers and sales. If that works out to be profitable, then you could employ that worker for 40 hours per week and ramp up your traffic. Then you can get a second, third, fourth and fifth member of staff all working for 40 hours driving traffic to your website.

How much traffic do you think you’d get per day with five full time employees?

Lee McIntyre’s Automatic Traffic Blast gives you a plug and play system so you can start outsourcing your traffic generation so you can sit back, relax and watch the subscribers and sales roll in.

Take a look at Automatic Traffic Blast here.

I hope you’ve enjoyed this insight into my business. Give it a go yourself, and don’t forget to check out Automatic Traffic Blast.

Talk soon,
James Penn

I don’t normally do product reviews, but I felt almost compelled with Lee McIntyre’s Point and Click Coaching.

It’s THAT good!

But, it’s not for everyone, so keep reading to see if this is for you.

I’ll answer some of the most common questions you may have so that you can see whether joining Point and Click Coaching is the right move for you.

Firstly, why should you listen to me?

Lee McIntyre (the guy behind Point and Click Coaching) constantly creates exceptional products. There’s a reason why I’ve spent over $2,000 on his products – because they’ve helped me make WAY more money than they cost.

I’ve been a member of Point and Click Coaching since the very first day. I dare not cancel, because each week the content is getting better and better. And each week there’s a fantastic new surprise waiting for members.

It’s fair to say I’m in a perfect position to review Point and Click Coaching.

Now, here are some questions you may have:

How much does it cost?

Point and Click Coaching is tied to a DVD offer where you pay only shipping. It costs $6.95 to have it delivered within the US and $9.95 to have it delivered internationally. Being in the UK I paid the $9.95, but it was well worth it. I’ll talk about the DVD in just a minute.

As part of the offer you receive a free two week trial to Point and Click Coaching. After Day 14, you will be billed $97 per month. It’s easy to cancel at any time by submitting a ticket at the support desk.

What’s the free DVD like?

The DVD you get sent is the entire recordings of Lee McIntyre’s Inside Out / Upside Down Workshop.

It reveals how he was able to build a $20,000 per month business in super quick time doing everything “upside down and inside out”.

When I came to watching the recordings, I was supposed to be studying for exams (I’m a full time university student as well as an internet marketer), but found myself hooked by each two hour session. I told myself I’d watch one per day, but I got hooked and ended up watching all two days worth of content in just two days!

It was some of the best stuff I’ve ever seen taught… EVER!

Even if you don’t want to become a member of Point and Click Coaching, then get this DVD and then cancel your subscription.

Get the DVD here.

Plus, as a special bonus, you also get INSTANT ACCESS to the entire recordings online so you can start watching as soon as you sign up.

What’s covered in Point and Click Coaching?

Point and Click Coaching is updated every week. There are four sections to each week.

1. Video Training – Normally a one hour training session from Lee revealing the content from that week.
2. Assignment – Usually a 10-15 minute video revealing the steps to take before next week to start making money from the content.
3. Tools – A list of all tools required to perform the assignment.
4. Discussion – Submit your question and Lee will answer it for you.

Take a look at the image below to see what’s inside your Point and Click Coaching members’ area.

Is this for beginner marketers or pros?

The Inside Out / Upside Down Workshop recordings can be for anyone – beginner or pro. There are some parts which may be too high level for some beginners, but with the help of the Point and Click Coaching that will soon get you up to speed.

The Point and Click Coaching starts out until week four mainly for beginners. It reveals a simple way that you can start making $300 per day with no outlay of any kind. This method won’t make you rich, but Lee reveals it so that you can start making some money and realise that it is possible!

From week four onwards, it becomes more high level. Lee explains how to get your very own info product, and I expect in subsequent weeks he will be explaining how to get sales and subscribers and build a business that grows automatically.

Point and Click Coaching will give you every single step you need to take to build a $20,000 per month business quickly and easily.

Should you join Point and Click Coaching?

If you want to make money with Google Adsense, Google Adwords or Cost Per Click advertising then Point and Click Coaching probably isn’t for you. In fact, it’s not.

If you want to build a real business that builds lists, sells products and can be grown to six figures per month, then Point and Click Coaching will be the best investment you make.

To see what Point and Click Coaching is all about, click here.

Talk soon,
James Penn

Last week, in THIS blog post, I revealed how I’ve developed a system that automatically gets me sales and subscribers. There were a lot of fantastic comments. I think you realise now what a simple business model it is – and how profitable it can be.

This is just a short post to give you even further motivation that this is the business model for you.

Here’s what happened.

Every Saturday, me and my friends at university, gather for 3pm to watch all the football (soccer) results come through. Last Saturday we’d just settled down with a few beers and I decided to check my email one last time.

My email showed that I’d made three new sales of Accelerated List Building. That’s not unusual, but what was unusual was that they had all come in the last three minutes. I checked the sales receipts and noticed that they’d all come from the same affiliate. I checked the name of the affiliate and immediately recognised the name. He’s not one of the big guru marketers, but he’s definitely a guy with a lot of power, and I assume a pretty big list.

From that point on, I knew I was in for an exciting few hours. I completely lost focus on the football, and instead spent most of the time with my laptop open watching my emails.

A new sales receipt was coming through every one, two or three minutes. This carried on for about four hours, and then the sales gradually started to decline. (Although there were still sales coming through every 10-15 minutes).

By the next morning sales were still being generated by this affiliate at a rate of about one sale per half an hour, but then by the early afternoon something strange happened.

The sales started flooding in again at a rate of every few minutes. I checked a few sales receipts and noticed most of these sales were from another affiliate. After a little bit of digging, I found out that this affiliate had purchased my product a few hours earlier after being referred by the previous affiliate.

Then more sales started coming through from customers who had become affiliates. Sales were flooding in and all because of the viral nature of the business model.

After only 72 hours, I’d made over 300 sales!

You see, on my download page I explain six steps my customer should take to get the most from their purchase.

Step 1: I explain they should confirm their email address to get updates, great content and special offers.

Step 2: I provide them with the download links for Accelerated List Building.

Step 3: I reveal a special offer where they can grab a DVD to an entire two day workshop for just the price of postage. If a customer decides to take this offer then they get given a fully disclosed two week trial to a $97 per month continuity program. I’m a member myself and believe it to be the best coaching club in the market. Anyway, I get 50% of each rebill. Here’s the offer in case you want to check it out.

Step 4: I encourage my customer to check out a special offer for The Super List Building System. It’s a $297 box set. It was an intensive six week training course I took with a top marketer. It was a fantastic course, so I paid a lot of money to grab a reseller license so that I can share it with my customers. You can take a look at it here.

Step 5: I give the download links for all the bonus products I advertised, plus I include a few extra bonuses I didn’t advertise. Over delivering like this helps to cement solid relationships with customers.

Step 6: (This is the clever bit) I explain to my customer how they can become an affiliate and resell Accelerated List Building to make instant commissions. A large proportion of them at least register as an affiliate and some of them do a promotion, whether it’s just a Tweet to their followers, a review on their blog, or a solo mailing to their subscribers. Plus, once I have someone registered as an affiliate, I use a secret system to encourage them to promote my product. I’ll reveal exactly what I do in a new blog post either tomorrow or the day after. If you’re interested in becoming an affiliate then take a look here.

I hope this gives you some motivation to go out and implement this business model. Here’s the model again so you can get going today!

I hope you enjoyed this!

Leave your comments below and let me know what you think.

I’ll be back tomorrow or the day after with some more great stuff!

Talk soon,
James Penn