Hi Guys,

The last few days I’ve been experimenting with a new method of getting subscribers and more importantly sales. In fact, it’s not a new method. It’s one of the oldest and most talked about method of traffic generation, but not many people use it, and it was one of the first time’s I’ve used this method on any scale before.

This method is pay-per-click marketing, and especially Google Adwords. This blog post will reveal my Adwords experiment and how you can start getting subscribers and sales TODAY. In fact, in just a few hours.

Here’s what I did the other day that turned an old website generating just three or four subscribers per day into a feast of activity.

The site in question was a very simple three page website. There was a squeeze page, a confirmation page and a download page.

The squeeze page offered a free report in exchange for their email address. They were then instantly redirected to a confirmation page encouraging them to confirm their email address. On this page they were also encouraged to check out an affiliate offer I was promoting. Once a prospect confirmed their email address they were instantly taken to the download page where they downloaded the free report they subscribed for and then were again presented with the affiliate product. I also had only ONE message in my auto-responder sequence to go out 24 hours after a prospect subscribed.

This is a VERY simple site that any one of you could set up TODAY, and get your first subscriber just a few hours later. Plus, put some affiliate offers in place and you could have your first sale by the end of the day, too.

Anyway, back to my experiment.

The last few weeks I’ve been learning about Google Adwords as it’s a traffic generation tactic I’d like to add to my arsenal. I learned from a ton of free resources and many paid. By far the best was this inexpensive course from Perry Marshall. I’d heard everyone rave about Perry and his stuff so I got myself a copy and it’s already paid for itself in saved expenses and sales and subscribers generated. Plus, if you’re a new Adwords user you can get a coupon for $75 worth of free advertising. This enables you to test the ideas without risking your own money. Get all the details here.

Plus, Perry has a great free five day training course that you can get here.

So now I had a few ideas about to run a successful advertising campaign with Google Adwords so I set up my campaign with my keywords, my budget and my highest bid. And then I waited…

I was refreshing my Adwords interface every fifteen minutes. My ads were approved within about half an hour. My impressions were going up by hundreds – even thousands – every time and my clicks were steadily rising. My costs were accumulating too. I decided that as my ads were getting so many clicks that I’d reduce my bids. I also changed my targeting from “All countries and territories” to: USA, Canada, UK, Australia and New Zealand. I did this because I started to get a lot of subscribers from India and the Philippines and I doubted whether subscribers from these areas would have the funds to purchase the affiliate offers I recommend. The number of clicks I received started to dwindle, so I raised my bids again as the quality of traffic was much better. My clicks started to rise again.

I did this campaign as a three day test. I’ll activate it again, but I only wanted to do it for three days so that I could work out all my numbers and decide whether or not it has been profitable.

The campaign ended over 24 hours ago, so that means every single person who has subscribed now has received the first and only message in the follow up sequence. This was important for me so I can track the profit from each subscriber as they go through the opt-in process and from just the first message. It enables me to work out the average revenue generated from each visitor in the first 24 hours. Then I can set my ad bids to be lower or equal to this number and know that any money a subscriber generates me after the first 24 hours will be pure profit.

Here are the stats of my campaign.

Number of clicks: 2743
Total Cost: £164.58 ($245.63)
Cost Per Click: £0.06 (About $0.10)

Here are the stats of my opt-in process.

Number of form submits: 768 (28% conversion)
Number of confirmed opt-ins: 330 (43% confirmed)
Cost per confirmed subscriber: £0.49 ($0.73)

Total sales revenue: $202.61 (7 sales at approximately $26.36, plus three customers took an upsell for a further $6.03 commission each.)

In total I spent $245.63 and generated $202.61. That may not sound great, but remember this is from only the first 24 hours of having a subscriber.

There’s no doubt I’d now be able to turn this venture into a profit. If I added one more autoresponder message promoting a product, then I’d instantly have a profitable campaign. Imagine what would happen if I had 50 messages in my autoresponder sequence. I’d have a completely auto-pilot income stream.

Plus, let’s now analyse how I could optimize the entire process and how TINY changes will make huge differences to my total profit.

1. I could increase my ads click-thru rate. This will in turn lower my cost per click (CPC) so I’ll be paying even less for my traffic.

2. I could increase my squeeze page conversion. Using a split testing tool such as Google Website Optimizer I could create a number of different versions of my squeeze page and gradually up my conversion rate. Let’s assume I can reach a 40% conversion rate from my current 28%.

3. I can increase my confirmation rate. At the moment, only 43% of my subscribers are confirming their subscription. This is fairly low. Let’s assume that by rewording my confirmation page and including further instructions I can reach a 60% confirmation rate.

4. I can increase the click-thru rate of the first email in the auto-responder. It’s currently at 18%. With a better email subject and better email copy I could easily bump this to 25%.

Now let’s work out the new estimated number of subscribers using the estimated data above assuming that the number of clicks and cost remains the same.

Number of clicks: 2743
Total Cost: £164.58 ($245.63)
Cost Per Click: £0.06 (About $0.10)

Number of form submits: 1097 (40% conversion)
Number of confirmed opt-ins: 658 (60% confirmed)

By making only small changes at each step, we’ve DOUBLED the number of subscribers we receive and therefore potentially doubled, or tripled our income. Now we would be making a profit for each subscriber after only 24 hours. Everything we generate after that is PURE profit.

I’m going to re-enable my campaign now and work to increase my click-thru rates, conversions, confirmations and sales.

Adwords is an incredible way to drive insanely targeted floods of traffic to your website. Do you know of any other methods that could enable you to build a list of hundreds of subscribers in only a few days?

I strongly recommend you pick up a good Adwords guide and start to test with this powerful marketing resource and you could be getting subscribers and sales TODAY!

There are plenty of great Adwords guides out there, but also plenty of bad ones. If you want a guaranteed good one, then pick up a copy of Perry Marshall’s The Definitive Guide To Google Adwords.

Plus, get a copy of his freebie course “5 Days To Success With Google Adwords”.

I hope you enjoyed reading the results of my experiment as much as I enjoyed carrying it out. Go and try it for yourself and let me know how you get on.

Talk soon,
James Penn

The last few weeks I’ve been experimenting with a new traffic source. It’s not actually new, but it’s something I haven’t used much before.

It added an extra 893 subscribers to my list and produced a significant amount of revenue. Plus, now that I have these subscribers they will continue to produce more revenue for many months to come.

The method I used was: paid solo ads.

A solo ad is a full length email that is delivered to another person’s opt-in email list. It essentially enables you to “borrow” a fellow marketer’s mailing list for one email. The job of your solo ad is to get as many people to your offer as possible, and to get as many of them as possible to take your offer.

I’ve been using this marketing tactic fairly aggressively in the last few weeks. It’s given some great rewards, but also some massive failures.

In this blog post I’ll reveal how I did it, what I did right and what I did wrong – massively wrong!

Firstly, I found prospective partners through The Warrior Forum. The WF plays a massive part in my marketing. It’s where I learn the majority of the techniques I use in my business, it’s where I find joint venture partners who have generated tens of thousands of dollars for me and them selling my products and it’s where I found my solo ad partners.

I simply started a thread asking if anyone would sell me a solo email to their subscribers. I asked for only a few details:

1. Their list size.

2. Their typical response rates (number of click thrus) for an email.

3. The price they would charge for a solo email.

A lot of people sent me emails and I had a number of partners I could choose from.

Partner 1 had an email list of 50,000 and was charging $600.

Partner 2 had an email list of 17,000 and was charging $130.

Partner 3 had an email list of 17,000 and was charging $197.

Partner 4 had an email list of 16,000 and was charging $120.

Partner 5 had an email list of 11,000 and was charging $47.

Partner 6 had an email list of 5,000 and was charging $100 but was guaranteeing 250 clicks.

Partner 7 had a Facebook group with 1,100 members. Because I wasn’t sure how this would perform we agreed a fee of $0.50 per confirmed opt-in plus a $5 upfront fee.

I’ll reveal how each of these performed in a minute, but first I’ll let you know the mistakes I made.

Mistake #1
Not Tracking Properly

For the first solo ads that were delivered I didn’t track the number of clicks each marketer sent me. This meant I couldn’t measure the performance and work out whether a solo ad with this marketer was a good investment.

I learned my lesson eventually and set up a new page for each marketer I used with a new web form so that I could track the conversion rate and number of subscribers from each marketer.

Mistake #2
Not Trusting My Instinct

I had my doubts about the integrity of Partner 6. I should have trusted my gut as I’ll reveal in a minute.

Mistake #3
Get Proof

Partner 3 promised 600-1000 clicks from his email. I got 93. I should have asked each marketer for screenshot proof of their list size and their typical click through rate.

Those are the three main mistakes I made and it cost me a fair bit of money, but despite some of these emails performing so poorly, I assume I’ll profit from this venture (if I had tracked I’d know if it was profitable or not) – and I’ve learned a hell of a lot.

The Results

Like I’ve already said, a lot of the emails underperformed, but some did fantastically – here are my results. Some are only estimates due to lack of tracking!

Partner 1 – 300-350 new subscribers. That’s about $2 per subscriber, but I’m fairly confident that I’ve made my investment back already and any revenue these subscribers produce now will be pure profit.

Partner 2 – This resulted in at least 180-200 subscribers which is less than $1 per subscriber. It’s fair to say I’ll definitely be using this marketer again.

Partner 3 – Like I’ve already mentioned I only got 93 clicks from this email and 48 subscribers. I expect to make a loss here. This is one of the emails I tracked.

Partner 4 – This mailing produced about 120 subscribers which is just about $1 per subscriber. A definite profit has been made here.

Partner 5 – At only $47, this was perhaps the most profitable mailing resulting in 150 subscribers and a subscriber cost of $0.30.

Partner 6 – The mailing was due to be delivered on the 4^th February. When it wasn’t delivered by the 5^th I contacted her. I haven’t had any response and have therefore filed a Paypal dispute. I should have trusted my gut instinct on this woman.

Partner 7 – This was the most interesting of all the mailings. I knew I couldn’t lose out on much money because I was paying $0.50 per subscriber so it was performance related. This was a mailing to a Facebook group and produced 15 new subscribers. It may not sound like much but it’s educated me on the potential of mailings to Facebook groups.

In total I received about 893 subscribers based on my estimations for a cost of $1,114. < I worked that out in my head so I might be wrong.

I’ll definitely be doing this again but much more effectively next time.

It’s definitely a strategy I recommend, but first make sure you have a plan to monetize your subscribers. I know that each subscriber is worth a certain figure to me and can therefore pay accordingly.

Work out your numbers before you dive into this method of list building.

One more paid method of list building I strongly recommend is to pay other people to build your list for you. It’s not as risky and you can pay someone about $3 per hour to work nonstop on building your list for you.

They write and submit articles for you, they post in forums for you, and they leave blog comments for you. They do all the hard, boring and monotonous tasks that bring you steady traffic, subscribers and sales.

Think about this…

If you could pay someone $3 per hour and they made you $10 per hour – how many people would you employ?

A few months ago I purchased a DVD from Lee McIntyre called Automatic Traffic Blast. The DVD reveals 12 different processes that you can give to someone else to do for you to start driving massive amounts of traffic for you.

The DVD reveals where you can go to find these workers for cheap, and Lee even gives you proven adverts to place on outsourcing websites to recruit these workers.

Not only that, but Lee provides you with instructions that you can simply hand to your workers detailing EXACTLY what they have to do to start driving traffic for you.

You could employ one worker for 10 hours per week to drive a steady and consistent flow of new subscribers and sales. If that works out to be profitable, then you could employ that worker for 40 hours per week and ramp up your traffic. Then you can get a second, third, fourth and fifth member of staff all working for 40 hours driving traffic to your website.

How much traffic do you think you’d get per day with five full time employees?

Lee McIntyre’s Automatic Traffic Blast gives you a plug and play system so you can start outsourcing your traffic generation so you can sit back, relax and watch the subscribers and sales roll in.

Take a look at Automatic Traffic Blast here.

I hope you’ve enjoyed this insight into my business. Give it a go yourself, and don’t forget to check out Automatic Traffic Blast.

Talk soon,
James Penn

I have a Statistics exam in about 36 hours (oh joy!), and I really should be studying, but I was just too excited to get this blog post out to you. I know it will help you immensely.

There’s a super simple formula for making money online. A VERY simple formula!

That formula is…

Traffic + Conversions = Profits

Think about it…

If you can drive targeted traffic to an offer and convert that traffic into sales, then you can’t fail.

It’s as simple as that, it really is! Don’t complicate things, don’t reinvent the wheel, just copy this tried and tested formula and grow your bank balance exponentially. (I love that word!)

I know what you’re thinking right now, though…

“I don’t know HOW to get traffic. I’ve tried every new technique but nothing seems to work. What can I do to start generating massive amounts of targeted traffic?”

That’s a question I get asked almost every week. I’ve always struggled generating traffic myself if I’m being honest.

I’d spend hours working on a new traffic tactic only for it to produce the smallest trickle of visitors. Or the traffic that did come would be absolutely worthless.

I know how frustrating it can be. But if you’re experiencing these meagre results, then I have just the thing for you.

http://www.acceleratednicheprofits.com/atb.html

If you want a GENUINE plug and play system for driving massive amounts of targeted traffic that will convert, then you need to get Automatic Traffic Blast.

http://www.acceleratednicheprofits.com/atb.html

Automatic Traffic Blast reveals 12 SUPER PROFITABLE traffic generation processes that you can follow yourself, or give to someone to DO FOR YOU and generate you all the traffic you could ever want.

I know the term “plug and play” is over-used, but in this case it’s 100% true.

All you have to do is upload the materials, follow the steps and watch your profits go sky high.

Get all the details and invest in Automatic Traffic Blast today over at:

http://www.acceleratednicheprofits.com/atb.html

Wish me luck for my exam. I’m going to need it!

Talk soon,
James Penn

P.S. Only 100 of these plug and play systems will EVER be sold. Make sure you don’t miss this opportunity.

Get it here:

http://www.acceleratednicheprofits.com/atb.html

I’m doing something I’ve never done before…

And it’s something that I may not do for a long, long time.

I’m offering to personally mentor you to help you get traffic to your website.

We all know traffic is the most difficult, yet still the most important, part of doing business online.

It’s also the hardest skill to master.

That’s why I’m going to hold you by the hand and help you grow your traffic exponentially.

Whether you have a content site, a product site or you’re simply driving traffic to affiliate offers…

I’m going to help you!

Here’s what I’m offering…

One week of one-to-one email consultation where I’ll work non-stop until you start to see traffic increases.

You show me your site and I’ll come up with an abundance of ways to start driving traffic and increasing your profits.

You send me your questions to my private email address and I’ll answer them in as much detail as possible.

By the end of the week you’ll be overflowing with fantastic ideas to help you multiply your traffic and your profits.

But, the big question is…

How much is this gonna cost me?

I don’t want any direct payment for this. But I am offering it as a bonus to a fantastic product called ‘Automatic Traffic Blast‘.

Automatic Traffic Blast costs $197 and provides  you with a plug-and-play system for driving  hordes of traffic to your website.

It’s the best traffic generation product on the  market. I’m one of those people that has spent a lot of money trying to learn about traffic generation. I’ve got a copy of Traffic Secrets and Traffic Secrets 2.0. Combined both those courses cost about $1.5k - but they don’t compare to what’s inside Automatic Traffic Blast.

Automatic Traffic Blast really will multiply your traffic at a tremedous rate if you simply plug the ideas into your business.

On its own it’s worth the $197 investment (and  more) but with my incredible bonus it’s an  absolute no brainer.

So, here’s what you gotta do:

1. Go to the link below, see what Automatic  Traffic Blast is all about.

http://www.acceleratednicheprofits.com/atb.html

2. Invest in getting your own copy shipped  right to your door.

3. Send me an email at james(AT)shortreportprofits.com letting me know that you’ve got your copy and I’ll email you from my private email address so we can start to ramp up your traffic.

It’s as simple as that.

This offer is limited to ONLY 10 PEOPLE so you  will want to get in on this as quick as  possible.

If you have any questions, then let me know  using the Contact link at the top of this site or make a comment below this post.

That’s all you gotta do!

I really look forward to working with you!

Talk soon,
James Penn