Today I want to provide some incredible content for you. I should really be studying for my end of year exams, preparing a presentation, and writing an essay, BUT… that can wait!

I’m going to outline a PROVEN plan that you can implement to create your own information product business.

I’m not talking a small scale business either. Sure, it will start small, but then I’ll reveal how to grow your income with limited effort.

If you read my email yesterday then you will of heard me mention The Internet Automation Plan (IAP) from Lee McIntyre.

This is a DVD boxset of a series of live webinars and question and answer sessions that reveal how Lee has built an AUTOMATED six figure per MONTH information product business.

In total it’s over 10 hours of training and is the most content packed 10 hours of training I’ve ever had the pleasure of learning from.

I strongly recommend you at least take a look at The Internet Automation Plan HERE.

Now, let’s get down to the great content. I’ll be revealing the essential elements to make this information product business a massive success.

Essential Element #1
Entry Points To Your Business

The first thing we need to do is get prospects into our sales funnel. Once we have them as subscribers, we can build a relationship and get them to like, know and trust you - then we can get them to buy products from you that increase in price.

Create a product that delivers incredible value and share some of your best products.

Essential Element #2
A Continuity Program

I’ve claimed this as an essential element. It probably isn’t essential, but definitely will ramp up your profits massively.

If you can offer a recurring payment membership then do it. It’s a great way to create a guaranteed monthly income.

It also doesn’t require a lot of time to maintain - perhaps one day per month to create the content. You’ll find that some members will remain subscribed for a very, very long time.

I promoted one membership offer a long time ago. It only costs $19 per month. I referred about 20 people and I still have about four people subscribed. They’ve been billed for 37 months.

Lee reveals the secrets of how he is able to have over 1,400 members in his $97 per month continuity program  in The Internet Automation Plan. This webinar alone is worth 10 times the price of the whole course.

Essential Element #3
High Value Offers

Selling products for three figure sums gives you a massive profit per sale. This is where you make a lot of your money.

Create a few high value offers selling for $200+ that you can offer to your subscribers in your follow up sequence.

Essential Element #4
An Effective Follow Up Sequence

Your follow up sequence is where you link all these offers together. Your prospect opts in for your lead generation product and are added to a follow up sequence designed to sell your continuity offer and your high value offers.

You need your sequence to deliver fantastic content, display some of your personality AND then to sell your products.

You’ll need that relationship of trust and liking if your prospects are going to part with their hard earned cash and purchase your products.

Essential Element #5
A Motivated Sales Army

This is how you drive 95% of your traffic. No matter if you’re the best traffic generator in the world; a motivated sales army (in the form of affiliates) will outperform your efforts massively. (And free up a lot of your time!)

If you have the above essential elements in place, then recruiting and motivating affiliates is incredibly easy.

Offer affiliates 50% or more for all of your products in your sales funnel. Get them to drive traffic to your lead generation product and then you do the job of selling as many of your offers as possible.

If you can offer your affiliates a greater visitor value ($ per visitor they send) then affiliates will be begging to promote your products and will be massively motivated to spend the time and effort to drive leads to your business.

Lee dedicates a long time discussing how to recruit affiliates to promote your business and shares his best secrets and real life examples from his business in The Internet Automation Plan

Those elements are the essential ingredients. I’ve only of course outlined each element and there are other optional elements that will massively grow your profits.

In The Internet Automation Plan nothing is left out. It reveals “how to build an automatic engine that allows you to live the dream internet lifestyle while other people do the work for you”.

If you’re interested in building an info product business, then I strongly urge you to watch this video HERE.

I hope you’ve liked the free content I’ve shared with you today. I’ve got massive plans to share more free content with you over the next few weeks.

I’ve already written a report about an “almost” secret tactic I use to get a massive number of PROVEN buyers into my sales funnel WITHOUT having to sell them anything. I’ll be sending that to you for free in the next few days, just to say thanks for being a subscriber.

For the time being, take a look at the Internet Automation Plan and consider getting yourself a copy.

Click here to take a look.

Until next time,
James Penn

Like this post? Subscribe to my RSS feed and get loads more!