Before you begin reading this article, please accept this free gift just as a thanks for visiting the blog. It’s a fantastic free interview that reveals how to build a list of 1,000 subscribers in just 30 days.

Get it here.

In this article, I’m going to share a product creation method I’ve never revealed, and you’ve probably never heard of it either. It’s an incredibly powerful method and requires very little work on your part, establishes instant credibility, and secures you a number of very high profile joint venture partners in advance.

I don’t have a fancy name for this method, but it involves creating a scenario and then getting some of the top experts in your niche to reveal how they would deal with this scenario.

That’s not the best way to explain it, so here’s an example of a product created using this method.

A few years ago a very high profile marketer by name of Shawn Casey created a product called Desperate For Money. Shawn created a “scenario”. The scenario was:

“Imagine coming home one day only to find that armed terrorists (I politely called them “desperados” during the challenge) have invaded your house, are holding your family hostage and strapped C4 explosives to each and every one of their chests.

“They blindfold you, handcuff you, bring you to a secret location in the woods and throw you into a concrete bunker. They take away your food and water for 48 hours, hold a trigger in their hands that’s one push away from annihilating your entire family, and point a loaded AK47 to your head.

“In the bunker, they hand you a computer that’s connected to the Internet, a telephone and just one credit card with only $200 of available credit. Then, they issue this demand: ‘Make $1,000 on the Internet in 48 hours, or we will kill your family’.

“The challenge: What would you do?”

Shawn put this challenge to some of the top internet marketers around. He received 15 responses. Each contributor produced a 1,000 word guide revealing how they would make $1k in only 48 hours based on the scenario. The guide has been selling since 2006 for $39.99. I bet it’s sold thousands – perhaps even tens of thousands - of copies.

It’s a fantastic product creation strategy. You have to do very little, you piggy-back on the credibility of the contributors, you have a fantastic quality product, and there’s a good chance those contributors will do a promotion for the product when it’s launched. Instant product, instant credibility, instant leverage, instant sales, instant business.

Here’s how you can get going with this method right away.

Firstly, find the most severe and common problem in your market and create a scenario around this problem. For example, if you’re in the weight loss market then the scenario can be to lose 10lbs in 14 days while still eating the foods you love. If you’re in the anti-aging market then create a scenario to look 10 years younger using only natural remedies.

Secondly, contact some of the “big players” in your market and see if they’d be interested in contributing their own article, audio or video. Explain that they will greatly increase their exposure because you will sell x number of copies. You could even offer an extra incentive, such as a $100 bonus, or a free advertising slot on your website or in your next newsletter.

Thirdly, compile all of the responses, add your own contribution, tidy the product up. Create a salesletter, have some graphics created, set it up with an affiliate program and roll it out to your lists and with JVs.

It’s so incredibly simple and works in any market.

With just a few hours work you’ll have your own $27-47 product, have rock solid relationships with some of the top players in your market and you’ll have inherited instant credibility.

Have a quick think about a scenario you can come up with in your market and just get out there and do it. I’m already planning to roll out a product like this in one of my main markets (anti-aging).

As always, let me know what you think of this blog post by leaving a comment below.

Talk soon,
James Penn

P.S. Don’t forget to claim your free interview which reveals how you can build a list of 1,000 subscribers in just 30 days. Get it now.

Like this post? Subscribe to my RSS feed and get loads more!